UPDATE, 1:55 PM: Tuesday’s The Voice got a bump up to a 4.1/2 in the final numbers today from this morning’s fast nationals of 3.9/12. That pushes last night’s show up 3% among Adults 18-49 from Season 3’s first Tuesday last September where it was 3% down in fast nationals. Following The Voice, NBC’s Go On came down from the 110% surge fast nationals gave the comedy over last week’s show to a 90% boost or 1.9/5 in final numbers. The New Normal also came down from its 100% jump to an 86% jump of a 1.3/3 in final numbers. CBS’ NCIS, ABC’S Dancing With The Stars and Splash and Fox’s Hell’s Kitchen each went up a tenth in the final ratings as well.
PREVIOUSLY, 9: 14 AM: It was night two of Season 4 for The Voice (3.9/12) on Tuesday. The first one-hour episode of the singing competition series saw more blind auditions and the judges in the same outfits they wore in the season premiere. Voice took a slight dip from last year and fell from Monday’s debut, down 19% in adults 18-49 and 12% in total viewers. Compared with last season’s second night in September, it was off 3% in the demo but up 5% in total viewers. Last spring, The Voice didn’t have multiple weeknight broadcasts of the blind auditions, so direct comparisons are a bit apples and oranges especially because it also followed the Super Bowl, the most-watched US TV program ever.
The return of The Voice has already proved a balm to ratings-scorched NBC. After The Voice lead-in and a heavily promoted guest appearance by former fellow Friends star Courtney Cox on Matthew Perry’s Go On (2.1/5), the freshman comedy surged 110% in adults 18-49 from last week’s low. However, Go On was down 16% from its last Voice lead-in last year, on December 4. The New Normal (1.4/4) also benefited: The comedy was up 100% from the 0.7/2 low it got last week. Like Go On, New Normal was down — in this case 18% — from the last Voice lead-in night. After weeks of second-season ratings stumbles, Smash (1.0/3) was up 43% from the series low of its March 19 show. That’s the second-best rating the Broadway-based drama has received since its February 5 season debut. (more…)