Why The Oscars Aren’t Moving Earlier – Analysis

I hate to say I TOLDJA but the Academy of Motion Picture Arts & Sciences today announced its Oscar season schedule for 2014 and, predictably, with the Winter Olympics and the Super Bowl taking every Sunday in February, the Academy moved the Oscar show to the first Sunday in March, the 2nd, as forecast here in a column on March 4th. I also predicted it would give them the opportunity to allow more time for seeing movies by moving the nominations back a week from where they were this year on January 10th (two weeks earlier than usual), and the Academy has done just that, moving the voting period  back to where it has been in previous years with ballots going out December 27 and due back on January 8th (for 2013 ballots were mailed December 17 and came back January 4).

There were complaints from members that there just wasn’t enough time to see all the movies and then vote in that two week Holiday period, especially with so many other distractions of the season. This gives the Academy a lot more breathing room in making nominations but still allows for a six-week period between the announcement and the due date of February 25 for final ballots. This is important because it gives the public a lot more time to see the nominated movies and pleases exhibitors who have two extra weeks to exploit those nominations. (more…)

This article was printed from https://deadline.com/2013/03/why-the-oscars-arent-moving-earlier-analysis-460881/