ABC Done With Upfront Selling

ABC too wrapped its upfront ad sales today. The network took in some $2.4 billion, about 15% higher than its haul last year. That is said to include all dayparts but exclude sports and the Academy Awards. The CPM increases are said to be in the 8%-9% range. With Fox, CBS, ABC and the CW done with their upfront selling, NBC is the only broadcast network still in play, but it too is expected to wrap things up by the end of the week.

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