Verizon Hopes To Link Network Carriage Fees To Actual Viewership Figures: WSJ

It isn’t a la carte but Verizon’s proposal to tie what it pays to carry TV channels to the number of viewers who actually watch is what big media companies might consider “disruptive”, according to the Wall Street Journal. Verizon’s FiOS TV is the nation’s sixth-largest pay-TV provider and has begun negotiations with some smaller companies about basing what Verizon pays on audience size. Under the established industry model, cable and satellite operators pay a monthly per-subscriber fee to carry channels based on the number of homes the channels are available. Verizon’s chief programming negotiator Terry Denson suggests that in many cases “We are paying for a customer who never goes to the channel”.  (more…)

This article was printed from https://deadline.com/2013/03/verizon-hopes-to-shift-network-carriage-fees-to-actual-viewership-figures-wsj-455552/