2ND UPDATE, 5:55 PM: It took just 10 hours for Rob Thomas and Kristen Bell‘s Veronica Mars movie to zoom past its Kickstarter goal of $2 million, with a full 30 days to go to raise additional cash on the crowdfunding site. That’s testament to the power of a cult fandom to rally behind a property, even if some are wary of the precedent it sets for studios entering (and profiting from) the crowdfunding space. It will be interesting to see how Warner Bros. pitches in as Thomas eyes a summer start. I’m told the extent of WB’s involvement at present is in aiding with distribution, marketing, publicity and legal via Warner Bros. Digital Distribution, which will help with a limited theatrical release followed by On Demand via cable and satellite providers as well as digital retailers.
PREVIOUS, 12:30 PM: Only four and a half hours into its fundraising campaign, the Veronica Mars movie became the fastest to hit $1 million in Kickstarter history. Tweeted the crowdfunding platform: @kickstarter: Wow. Veronica Mars (@RobThomas @IMKristenBell) reached $1m in 4 hours 24 minutes, a new Kickstarter record. Looks like the cult series could reach its goal even faster than anticipated. $2 million by suppertime?