CW Done With Upfront Selling

The CW has completed its upfront sales, the second network to do so after Fox. I hear its haul is up 20% from last year to about $350 million, with most sales done for a combination of on-air/online streaming under the conversion initiative it introduced this upfront to try to monetize the large amount of online viewing of its shows. CW’s CPM increases are in the 7.5% range, not far from the 8.5-9% commanded by top-rated network Fox.

“We’re wrapping this year’s CW upfront, and thrilled that our convergence initiative has been a resounding success with the advertising community as the vast majority of our clients have bought both on-air and full episode streaming online,” CW’s EVP national sales Rob Tuck said in a statement. “As the youngest skewing network with a full schedule of original programming for the first time, we’ve seen tremendous year to year growth in all key categories, including health & beauty, retail, wireless and autos, both domestic and foreign.

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