It was a fully loaded Friday last night with premieres, both season and time slot. Back for its second season, Fashion Star (0.8/3) kicked off NBC’s Friday primetime. After some labor troubles while in production last year, the reality designer competition series moved from Tuesdays to Fridays as well as adding a new host in Louise Roe to replace Elle Macpherson. Even with judges Nicole Ritchie, John Varvatos and Jessica Simpson back, something about this outfit didn’t work. Fashion Star cratered 50% from its Season 1 debut at 9:30 PM on March 13, 2012. Granted the series had the lead-in of Biggest Loser last year, but it was also down 43% from what Dateline Friday got in the same 8 PM slot last week.
Freshman police drama Golden Boy (1.0/3) made its one and likely only Friday appearance last night. Originally set to move to Friday nights after two Tuesday preview airings, Golden Boy will remain in the early week 10 PM slot with Vegas relocating to the end of the week. It looks to be a smart move as Golden Boy was down 44% from its February 26 Tuesday premiere and 40% from the February 22 CSI: NY finale in the Friday slot. The CW’s Cult (0.2/1) also took a tumble as it moved into a new Friday 9 PM slot. The series was down 33% from its last original on February 26. (more…)