SXSW isn’t a sales-dominant fest, but two years ago Universal’s Bridesmaids debut here paid off when the Kristen Wiig pic became a $288 million global box office hit. Now studios with spring openers and genre fare are hoping SXSW can be a similar launching pad for strong word of mouth. Here are the mainstream pics hoping to squeeze hot buzz out of SXSW:
The Incredible Burt Wonderstone (Warner Bros.):
Director: Don Scardino, Story by Chad Kultgen & Tyler Mitchell and Jonathan Goldstein & John Francis Daley. Screenplay by Jonathan Goldstein & John Francis Daley. Cast: Steve Carell, Jim Carrey, Olivia Wilde, Steve Buscemi. Warner Bros opens the Steve Carell – Jim Carrey magician comedy nationwide next week but the mixed critical reaction after its SXSW opening night premiere won’t help.
Evil Dead (Screen Gems):
Director/Screenwriter: Fede Alvarez, Screenwriter: Rodo Sayagues. Cast: Jane Levy, Shiloh Fernandez, Lou Taylor Pucci, Jessica Lucas, Elizabeth Blackmore. Producer Sam Raimi’s fingerprints have been all over this quasi-remake, which was the hottest ticket in town on Day One. Raimi didn’t make the trip to Austin to stump for Evil Dead with director Fede Alvarez and fellow producer Bruce Campbell — he was busy opening Disney’s Oz: The Great And Powerful — but the gory R-rated remake made an impression on the late night genre crowd.