SXSW: Adam Rifkin & Generate’s ‘Reality Show’ Redux

EXCLUSIVE: In 2012, Adam Rifkin (Detroit Rock City, Look) made Reality Show, a Showtime mockumentary series produced by Sony International Television about a reality TV producer (Rifkin) and the unwitting family starring in his latest ratings-grabber. While editing it for broadcast he saw the potential in recutting the eight-episode run down to a 90-minute movie with a dramatically darker tone and viewing experience. And with no studio brass telling him not to, that’s what he did. The result is Reality Show: The Film, an opening night selection of SXSW.

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