CNBC Prime Gets Mixed Ratings Results

CNBC’s debut Tuesday into primetime reality shows had its ratings ups and downs with Treasure Detectives and The Car Chasers.  The newly minted CNBC Prime premiered both shows this week to kick off the business network’s long planned evening rebrand. Debuting at 9 PM, the antiquities authenticating Treasure Detectives pulled in 279,000 total viewers and 62,000 in the Adults 25-54 demographic on the channel. That’s a jump from the 195,000 total viewers and 49,000 in the demo that watched the 60 Minutes repeat that sat in the slot last week. However, Car Chasers did not fare as well. The series, which follows classic car dealers Jeff Allen and Perry Barndt as buying and selling exotic vehicles around the country, fell double digits from the encore episode of American Greed that aired at 10 PM on February 26. Earning 210,000 total viewers and 64,000 among the 25-54, Car Chasers was down 25% in audience and 22% in the demo from what the true crime series got the week before. (more…)

This article was printed from https://deadline.com/2013/03/cnbc-prime-gets-mixed-ratings-results-448325/