Disney Picks Nielsen To Guarantee Online Ratings For ABC, ESPN, and ABC Family

NEW YORK — March 5, 2013 — ABC, ABC Family and ESPN have adopted Nielsen Online Campaign Ratings to manage demographic guarantees for online video campaigns. Each network is using Nielsen Online Campaign Ratings audience composition data in conjunction with total delivered impression counts from ad servers to calculate viewer demographics. (more…)

This article was printed from https://deadline.com/2013/03/disney-nielsen-online-ratings-guarantees-abc-espn-445800/