What Was Hot At LA Screenings' TV Week?

Gala0279After the networks tout their new shows to advertisers during upfront week in pursuit of ad dollars, it’s the TV studios’ turn to plug their new series to international buyers in an effort to recoup the deficits on their newly picked-up shows through international sales. The so-called LA Screenings week, which wrapped today, featured showings of the pilots of all new scripted series, often on a big screen at the studios’ movie theaters, as many or sometimes even more series stars than you could see at the upfronts and as good or even better parties too. (Everyone is still talking about the Warner Bros International TV Distribution carnival-themed gala for 1,500 on Tuesday, which featured trapeze artists and fire breathers.) (more…)

This article was printed from https://deadline.com/2010/05/what-was-hot-at-the-la-screenings-44425/