TV & Film Biz PR Campaign Will Tell Parents How To Manage What Kids See

Parents who hoped that entertainment companies would reduce the violent imagery that they pump into the popular culture following the Newtown school shootings are out of luck. The MPAA and virtually every other major entertainment industry lobby group announced today that they will “make a positive contribution to the national conversation on violent behavior” by launching campaigns to promote “readily available and easy-to-use” techniques parents can use to control kids’ exposure to gruesome movies and TV shows. The initiative includes PSAs, boosted websites, in-theater ads and other platforms to push existing ratings systems, parental controls and informational resources — including many that were available long before Newtown. 

 Related: Showbiz Groups Pledge “To Seek Meaningful Solutions” On Gun Violence (more…)

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