‘Rise Of The Guardians’ Failure Led To DreamWorks Animation “Reset”, 350 Layoffs

I can’t remember a time when I’ve heard DreamWorks Animation CEO Jeff Katzenberg sound so down on an earnings call — and it’s mostly due to the red ink for Rise Of The Guardians. Even when an analyst congratulated him for the Oscar he just picked up for his charitable work he said that “we have good days and bad days.” This apparently was one of the latter ones. Guardians was the first movie of ours in 17 in a row that didn’t work,” he told analysts. “And when that happens it makes you rethink everything.….We’ve done a reset and we’ve done it across the board.” It led to the decision to make substantial layoffs — 350 during the year, Deputy CFO Richard Sullivan said — in which “many valuable members of the DreamWorks family will be leaving”, Katzenberg said. But using the trendy corporatespeak, he says this will right-size the whole enterprise.” DreamWorks Animation will look to new technology to help make movies “faster and cheaper” putting the company on a long-term “successful path going forward….Would these things have happened without the failure of Guardians? I don’t know.”

Related: DWA Q4 Write-Downs Include $87M For ‘Rise Of The Guardians’ (more…)

This article was printed from https://deadline.com/2013/02/dreamworks-animation-rise-guardians-failure-jeffrey-katzenberg-440681/