Which Best Picture Nominee Received The Biggest Pre-Oscar Bump?

Conventional wisdom is that Best Picture Oscar winners enjoy a 35% bump in theatrical grosses for the week after the show. But today Rentrak announced which titles had the largest box office growth since nominations were announced on January 10. Sure, Argo took home the gold. But Sony Pictures Classics’ Amour experienced a 1,250% increase and Annapurna Pictures/Sony Pictures’ Zero Dark Thirty earned a 1,570% increase. Rentrak numbers below include gross domestic totals from Sunday, January 6 (before nominations were announced on January 10) until Sunday for all nine Best Picture rivals:

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This article was printed from https://deadline.com/2013/02/which-best-picture-nominee-biggest-pre-oscar-box-office-bump-439806/