BT In Talks With ESPN To Acquire Additional UK-Euro Soccer Rights

UK telecommunications provider BT is negotiating to buy soccer rights from ESPN as the Disney-owned channel explores an exit from the UK, the Financial Times reports. BT aims to launch as many as three sports channels offering soccer, rugby and other sports content the company has already secured for about £1B ($1.6B). The ESPN rights that may be up for grabs to BSkyB as well as BT include games from the German Bundesliga, the Europa League and the English Football Association Cup. Interest in sports rights has driven up costs for broadcasters globally as well as in the U.S. The rights in question might cost £20M ($32M) or more annually. Last summer BT paid £738m ($1.18B or about $394M per season) for the rights to 32 Premier League football games for three years in a competition that split rights with News Corp’s BSkyB. ESPN was outbid in that contest and lost the rights. BT has acquired additional rights as well and is preparing the multiplatform sports service for a pre-summer launch.

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