EXCLUSIVE: Richard Branson’s Virgin Produced is putting together The Whisky A Go Go, a drama series project about the famous Sunset Strip nightclub targeted for premium cable. Described as a rock ‘n’ roll twist on Casino and Boardwalk Empire, Whisky A Go Go will follow the story of the Maglieri family’s rise to power on the Sunset Strip as well as the stories of the artists and musicians who rocked the stage and the youth culture that called the club their home through the decades.
The Sunset Strip Whisky, which opened in January 1964, was founded by Mario Maglieri, Elmer Valentine, Phil Tanzini, Shelly Davis, and attorney Theodore Flier. The Maglieri family has owned and operated the club for three generations, and will be celebrating their 50th anniversary in January 2014.
Virgin Produced, the film and television development, packaging and production arm of the Virgin Group run by Branson’s partners Jason Felts & Justin Berfield, is the first company that has been able to secure rights to the Whisky A Go Go, with the two companies’ strong music ties playing a role in making the deal. On Whisky A Go Go, Virgin Produced has teamed with Brooklyn Weaver’s Energy Entertainment, Mozy Mosanko, Chris Tschupp and Colton Mitchell. Talks are underway with potential showrunners and directors, and the goal is to pitch the project to pay cable networks within the next month. (more…)