Nancy Tellem has always been a pioneer, first as a woman in the traditional TV entertainment biz and then as #2 to Les Moonves at CBS Inc. When she transitioned to a consulting role in January 2010, Tellem indulged her passion for the digital world full-time. Meetings with Microsoft to discuss CBS/CW evolved until June 2012 when, after three months of negotiations, Microsoft announced her appointment as Entertainment & Digital Media president. Now she’s expanding her turf while Microsoft expands its entertainment footprint. At the ‘D: Dive Into Media’ industry event late Monday, she spilled about her vision for entertainment on Xbox and about her new Los Angeles-based Xbox Entertainment Studios. But Microsoft and innovation do not go hand in hand: it’s been a digital slowpoke from the beginning and now can’t even make a decent computer operating system. Not only is Windows 8 a bomb, but its brand new Surface tablet is a bust. Which leads us to successful Xbox.
Tellem said that, during 2013, Microsoft is planning to launch more than 40 new voice-controlled customized TV and entertainment apps on Xbox. “We want to partner with the Industry to bring entertainment into a new era,” she told the panel. “It’s an era when interactive entertainment becomes the greatest form of all entertainment – and we couldn’t be more excited to play a part in it.” (more…)