EXCLUSIVE: CW has greenlighed Pain Jane, a new makeover/dating reality series from Big Brother executive producers Allison Grodner and Rich Meehan, which is set to air this summer.
British fashion expert Louise Roe will host the series, whose order is expected to be in the 6-8 episode range. Sony Pictures Television, where Grodner and Meehan’s company Fly on the Wall is based, is producing.
In each episode, one “plain Jane” will prepare for a date with a crush who doesn’t know she’s interested in him under Roe’s tutelage. The girl will be given a full-blown makeover including a style transformation and new wardrobe as well as confidence-building exercises that help her evolve. At the end of each episode, our “plain Jane” reveals her identity and brand new look, much to the surprise of the guy. Grodner, who also executive produces TV Land’s She’s Got the Look, and Meehan are executive producing the series with Pete Tartaglia. Plain Jane was packaged by UTA.