BERLIN (FEBRUARY 8, 2013) – DDA Public Relations’ CEO Lawrence Atkinson and COO John Stannard today announced that Dana Archer has been appointed to President and Partner of DDA PR effective immediately. Previously Executive Vice President, Archer’s new position will see her assume responsibility for all aspects of DDA’s business and personnel in the Los Angeles and New York offices, with a remit to broaden the company’s worldwide motion picture and television practice.
During her tenure, Archer has expanded DDA’s footprint in Los Angeles and most recently setting up offices in New York, led by Alyssa Grinder, and further solidifying DDA’s ability to provide 24-hour service via offices in the United States and London. She has successfully integrated the US domestic publicity and strategic counsel divisions expanding the scope of services that DDA offers their clients.
Atkinson and Stannard said: “As the requirements of our clients have become truly global, our presence in the US has become increasingly important, and Dana’s proven ability to drive the business in North America, and by extension the rest of the world, made her the perfect choice to become a partner in our business.” (more…)