Cinedigm & NATO Partner To Help Drive-In Theaters Convert To Digital

Cinedigm and the National Association of Theatre Owners announced today that they will make their digital theatre conversion program available to owners of drive-in movie theaters. NATO and Cinedigm have agreed to extend an existing program that uses so-called “virtual print fees,” paid by studios, to finance the deployment of digital projectors. “Traditional movie theaters across the nation have embraced the many benefits of digital cinema,” John Fithian, president of NATO, said today in a statement. “Cinedigm and NATO’s collaborative efforts have played a significant role in that transition and we are thrilled to partner with Cinedigm again to bring drive-ins into the digital age.” The trade group and Cinedigm say they will unveil the agreement at the annual United Drive-In Theatre Owners Association (UDITOA) convention this week in Kissimmee, Florida. Cinedigm has assisted more than 276 theater operators with at least 12,200 digital screens in the U.S. and Canada.

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