Global Showbiz Briefs: Oz UltraViolet, ‘Argo’ In Iran, ‘Cavegirl’, Fremantle

Australia Distribs Confident Of Fast Take-off For UltraViolet
The UltraViolet format launches in Australia on May 1, a joint effort from the majors and independent distributors which they are confident will avoid the pitfalls which plagued the technology’s introduction in the U.S. Key elements of the Australian launch include a unified marketing campaign, the participation of all distributors except Disney, which has yet to join the UV bandwagon, and the support of dominant retail chains, home entertainment retailers and digital download services. The Oz-based working group that includes members of the Digital Entertainment Content Ecosystem Universal, Sony, Fox, Warner, Paramount, Roadshow and Hopscotch eOne, predicts 300,000 Australian homes will sign up for UV accounts by October 31. Australia still has a very healthy DVD rental business, partly because pay-TV penetration is a relatively low 30%, Netflix and Hulu haven’t entered the market and the SVOD business is tiny. U.S. and Australian companies that supply UV back-end services have been pitching the mass merchandisers. Distributors haven’t announced titles for the May launch. The primary target of the marketing campaigns will be families and people aged 25-45, rather than early adopters regarded as less receptive to UV. Distributors hope the ease and convenience of downloading films to multiple devices via UV will reduce piracy. – Don Groves
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This article was printed from https://deadline.com/2013/02/global-showbiz-ultraviolet-argo-in-iran-cavegirl-fremantle-media-418864/