After seven seasons NBC’s 30 Rock (1.9/5) ended its run last night with a one-hour special, another Conan O’Brien cameo, a snow globe and some stiff competition. “Our finale is on this Thursday at 8 PM, up against The Big Bang Theory, so just tape The Big Bang Theory for once, for crying out loud!,” Tina Fey said at the SAG Awards last weekend as she accepted the trophy for best female actor in a comedy series. Someone must have been listening because last night’s finale was up 36% over last week’s show and hit its highest viewership total in more than two years with 4.796 million watching. That’s almost 2 million more than the 2.843 million who watched 30 Rock’s Season 6 finale on May 17, which got a 1.4/4 in Live+Same Day ratings.
As one show ended on NBC on Thursday another began with the 10 PM premiere of Do No Harm (0.9/3). Though it might not be around for long. Starring Rescue Me alumni Steve Pasquale, the contemporary Jekyll and Hyde was the lowest rated in-season premiere ever of any scripted show on the any of the Big Four networks. Down 55% from last spring’s Awake premiere, Do No Harm pulled in 3.13 million viewers in the slot usually occupied by Rock Center. (more…)