MTV‘s new president of programming Susanne Daniels has made her first major executive hire official. ABC Family’s VP Development and Programming Mina Lefevre is joining MTV as SVP and Head of Scripted Programming. Lefevre, who starts in February, will oversee all of MTV’s scripted development and programming. Based in Los Angeles, she will report to Daniels.
MTV’s scripted development had been overseen by SVP Justin Levy, who is now expected to report to Lefevre. Levy, who championed MTV’s breakout comedy Awkward, had been flying solo since MTV’s co-head of scripted programming, SVP Clay Spencer, was let go a day after Daniels was announced as new MTV programming topper. Levy and Spencer had been sharing co-head of scripted duties since February 2011.
At ABC Family, where Lefevre spent 12 years, she oversaw such series as flagship drama Pretty Little Liars as well as Melissa & Joey, Jane by Design, and Lying Game. “Mina was instrumental in establishing ABC Family as a pop culture player, and she’s demonstrated a proven ability to make hits that connect with young adults,” Daniels said. (more…)