Cartoon Network brass have decided to scrap this year’s formal upfront presentation. Instead, they are going on the road for “in front” presentations for clients and promotional partners in more than 15 cities. The Cartoon Network Road Tour starts the week of January 21 and will continue into March. Along with its presentation, the network also plans to “take over” the building at each of its visits with Cartoon Network-branded imagery and giveaways. The strategy has been employed before, most notably by NBC under Ben Silverman.
At the meetings, Cartoon Network will tout its ratings growth in 2012, which became the network’s most-watched year in Prime in its 20-year history, and will present its upcoming slate, which marks a shift from live-action back to the network’s core animated fare. It includes three quarterly installment specials of The Yoda Chronicles, a new CG-animated foray into the “Original Saga” world of Star Wars. Cartoon Network also airs Clone Wars. Given Disney’s recent acquisition of LucasFilm, it is probably a matter of time before all Star Wars animated programming gets funneled to Disney Jr. and Disney XD. (more…)