Netflix CEO Says Company Is On “Probation” Despite Subscription Growth

“There’s still an echo and a bruise” from summer 2011 when Netflix infuriated customers by splitting the streaming and DVD rental operations — dramatically raising the price for those who wanted to continue to receive both services — CEO Reed Hastings told analysts this evening. The strong subscription numbers from the last three months of 2012 show that “we’re out of jail” in consumers’ eyes. He adds, though that “we still have a year and a half of probation.” That may be one reason he didn’t want to touch a question about whether Netflix might raise its price — something that would please investors. “We’re happy at $7.99 [a month] and not speculating about the future,” Hastings says. He’s upbeat about general trends, though. For example consumers’ growing interest in tablets and Internet-connected TVs is “very helpful to us.” (more…)

This article was printed from https://deadline.com/2013/01/netflix-ceo-reed-hastings-consumers-probation-411352/