Redbox Instant Targets Movie And DVD Fans As It Seeks To Differentiate Itself From Netflix: CES

That’s an important distinction, and a potentially risky strategy, for the new online service created by the joint venture between Verizon and DVD kiosk rental company Redbox. “We’re not the Netflix killer,” Redbox Instant By Verizon CEO Shawn Strickland said this morning at a briefing at the International CES confab in Las Vegas. While Netflix focuses on streaming TV series, his service’s ability to offer DVD rentals “is a core differentiator” while streaming “is positioning us for the future.” The problem with streaming movies is that the service can’t land most titles for about eight years — until they’re finished with the premium TV runs on channels led by HBO, Showtime and Starz. That’s baked into Redbox Instant deals with Warner Bros, Sony and MGM, although Strickland says that “there will be some exceptions.” One is from his pact with EPIX: It enables Redbox Instant to run movies from Paramount, Lionsgate and MGM about 60 days after they first appear on pay TV. Redbox Instant is still working on deals with other studios including Disney, Universal, and Fox. (more…)

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