Diane Haithman is contributing to Deadline’s TCA coverage.
CNBC announced today that it has greenlighted two new reality series that will be part of its primetime rebrand, CNBC Prime. The series, announced today at TCA by president and CEO Michael Hoffman and SVP Primetime Alternative Programming Jim Ackerman, are the untitled Family Business Project and The Big Fix (working title). Both series will premiere in the spring. Hoffman said CNBC is moving into reality TV to beef up CNBC’s primetime lineup. “Not too long ago, CNBC’s primetime was the land of misfit toys, it really bore no connection to the core brand, which was a daytime brand,” he said. “That has all changed.” (more…)