MTV’s ‘Jersey Shore’ Soft In Series Finale

It was time. Despite a blanket campaign surrounding the final season of MTV‘s Jersey Shore, the former ratings juggernaut whimpered to the finish line. Last night’s series finale drew 3.1 million viewers, a third of the audiences the reality series commanded in its heyday. It was up 55% from last week’s episode but down 33% from the current season’s premiere and the lowest-rated season finale ever. Among adults 12-34, the Jersey Shore finale posted a still-potent 2.8 rating. Besides turning around the MTV fortunes and becoming an instant pop culture phenomenon when it burst into the scene in 2009, Jersey Shore spawned two spinoff series: Snooki & JWoww, which was renewed for a second season, and The Paulie D Project, which is unlikely to return.

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