We now finally know who the Gossip Girl is (spoiler: It’s a boy!). Last night’s series finale of the CW’s Gossip Girl posted across-the-board season highs. It was the show’s most-watched (1.51 million) episode and highest-rated in adults 18-49 (0.8/2, up 2 tenths) since April 2011. In 18-34 (1.1/3), it was Gossip Girl‘s strongest performance since September 2011. With a Gossip Girl retrospective special at 8 PM, the CW posted its most-watched Monday night (1.41 million) since January. In the 9 PM hour, the network outrated ABC and NBC among adults 18-34 (1.1/3) and women 18-34 (1.8/5).
From 8-9:30 PM, the performance finale of NBC’s The Voice (4.1/11 in 18-49) was up 8% from last week, when it aired from 8-9 PM, and up 8% vs. the performance finale of the reality series’ previous cycle in May. The Voice was the highest-rated program of the night in 18-49 and provided strong lead-in for a preview of NBC’s new comedy 1600 Penn (2.3/6), which got decent sampling though it was down 8% from what The New Normal scored in its September preview with the same 4.1 demo rating lead-in from The Voice. Howie Mandel’s Take It All (1.5/4) dropped 32% from last Monday’s premiere when it immediately followed The Voice. (more…)