Sony Backs UK Consortium Bidding For LondonTV License
A group known as the Channel 6 Consortium has announced that Sony Pictures Television Networks in the UK has agreed to support LondonTV, the Consortium’s proposed local channel. There are currently 6 groups bidding for the license that regulator Ofcom will grant by February 2013. Under the agreement, SPT Networks will be a program schedule provider and deliver creative services for LondonTV in the event of a successful bid. SPT Networks’ UK advertising partner would also handle all advertising sales for LondonTV. The consortium is backed by London newspaper groups Archant, Tindle and Trinity Mirror. LondonTV’s mission is to produce thousands of hours of high quality local news and current affairs programming on an annual basis. Sony’s involvement would add series and films. Chief exec of the Channel 6 Consortium, Richard Horwood, said Sony’s “expertise in the multichannel sector will significantly strengthen LondonTV from the outset.” SPT Networks already operates Sony Entertainment Television and Sony Movie Channel in the UK. (more…)