UPDATE: Warner Bros Hails ‘Hobbit’ Victory Over “Cynical” Mockbuster Producers

UPDATE, 3:39 PM: Just hours after a federal judge today granted Warner Bros, MGM and others a temporary restraining order against mockbuster Age Of The Hobbits, WB hailed the court action as a victory over producer Global Asylum’s “cynical business model.” Warner Bros is the distributor of The Hobbit: An Unexpected Journey based on J.R.R. Tolkien’s novelHere is Warner Bros’ statement:

“This victory underscores the importance of protecting the unique work of our industry’s creative community from companies like Asylum, whose cynical business model is designed to profit from the work of others.  Their intent to create confusion in the marketplace on the eve of release of ‘The Hobbit,’ one of the most anticipated films of the year, has met with defeat.”

PREVIOUSLY, 2:47 PM: There will only be one Hobbit on the screen this week and that will be Peter Jackson’s The Hobbit: An Unexpected Journey. Warner Bros, New Line Cinema, MGM and producer Saul Zaentz today were granted the temporary restraining order they sought against Global Asylum’s mockbuster Age Of The Hobbits (read the order here). “There is substantial likelihood that consumers will be confused by Age Of Hobbits and mistakenly purchase the film intending to purchase The Hobbit: An Unexpected Journey“, said federal judge Philip Gutierrez today. “Indeed, Plaintiffs have presented evidence that Asylum’s other films have caused confusion among consumers, who mistakenly purchase Asylum films intending to purchase a different film”. (more…)

This article was printed from https://deadline.com/2012/12/warner-bros-mgm-granted-hobbit-mockbuster-restraining-order-386102/