Tyler Perry Is Great For OWN, And No Big Loss For TBS And Lionsgate: Analyst

Cowen and Co analyst Doug Creutz makes a plausible case, although not completely persuasive one, for his prediction this morning that Tyler Perry’s decision to make OWN his TV platform will work out for everybody. Creutz acknowledges that details haven’t been announced for the two new scripted series that Perry will introduce in mid-2013 on Oprah Winfrey’s joint venture with Discovery. Also, “we’re not sure Perry’s sitcoms are a great match for Oprah’s aspirational female-targeted brand,” Creutz says. Still, he forecasts that the entertainer’s deal “could potentially bring a meaningful ratings boost to OWN, helping that network climb to profitability in FY13.” Discovery CEO David Zaslav has already promised the Street that OWN will at least break even. Indeed, Creutz says that Perry could increase the prime time audience at OWN by 10% or more even with smaller ratings than he generates at TBS. (more…)

This article was printed from https://deadline.com/2012/12/tyler-perry-own-tbs-lionsgate-385812/