‘X Factor’ UK Finale Hits Low; Simon Cowell On Deck For Revamped Season 10?

Simon Cowell’s The X Factor closed its 9th season on the UK’s ITV on Sunday night with the lowest audience for a finale since 2005 2006, according to overnight data reported by The Guardian. Declining figures this season have led to suggestions that a revamp is coming for the 10th series, the last the show has contracted with ITV. There are also suggestions that Cowell may need to return to the judging panel to save the show. Cowell made a special appearance on The X Factor UK in September, but while it helped the show win the night, it did not boost overnight ratings from the previous Cowell-less episode. Still, The Times of London writes today, “The X Factor may not be dead but either the end is nigh, or Cowell’s return is.”

This Sunday night’s season finale hit a peak of 12.8M with delayed viewings. Overall, an average 11.1M viewers (with delayed viewings) watched the two-hour show that aired from 7:40pm to 9:40pm for a 39.6% share. That was a 2M down from last year’s finale and more than 6M off the 2010 finale, The Guardian reports. Figures for the semi-final show last weekend were down 40% compared to 2010 when Cowell was still a judge, according to The Independent. (That season launched boy band One Direction.) Advertising revenues are also said to be down. ITV will generate about £85M in advertising coin from this season, according to The Guardian, about £15M down from its peak. (more…)

This article was printed from https://deadline.com/2012/12/x-factor-uk-finale-hits-7-year-low-simon-cowell-on-deck-for-revamped-season-10-385755/