Blockbuster Sales For ‘Call Of Duty’ Power Activision Blizzard Shares

The company says it has “the biggest entertainment launch of the year” after its new combat video game, Call Of Duty: Black Ops II, generated $500M in worldwide sales in the first 24 hours after it was released. This is the fourth consecutive year that the producer of the game, Activision Blizzard, says its franchise has set the entertainment record. “Live-to-date sales for the Call Of Duty franchise have exceeded worldwide theatrical box office receipts for Harry Potter and Star Wars, the two most successful movie franchises of all time,” CEO Bobby Kotick says. The news contributed to a 4.7% jump today in Activision’s stock, although it’s still down 10% over the last 12 months. The CEO says that “given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013.” The game is available for Microsoft Xbox 360 and Sony PlayStation 3 consoles, and Windows PCs. Next week it should be available to Nintendo’s Wii U users. In addition to the game sales, Activision says that the live-action ‘Surprise’ launch trailer for the game has attracted more than 30M views on YouTube since October 29.

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