Once Upon A Time‘s impressive three-week streak of ratings increases came to a screeching halt last night as the ABC fairytale drama (2.7/7) dropped 23% from last Sunday to a series low. Football had a bigger effect on broadcast networks’ lineups last night as a Fox overrun bled deeper into primetime than usual, pushing the start of the net’s regular programming to 8:20 PM and providing an atypical competition for the others. Still, Once Upon A Time was steady from its first half-hour (2.7 in 18-49), which faced the football overrun, to the second (2.8), which didn’t, meaning that whatever regular viewers the series lost to football did not come back when the game was over. ABC’s America’s Funniest Home Videos (1.4/4), which took on the brunt of the football overrun from 7-8 PM, was down 18%.
ABC’s Revenge had already been on a ratings downswing even when its lead-in Once Upon A Time was climbing in the ratings over the past three weeks. Now with Once down, Revenge (2.4/5) dropped 11% to a season low. This is not good news for the sophomore soap, which has been a soft performer in its new high-profile Sunday 9 PM slot this fall. A little better news for newcomer 666 Park Ave (1.3/3), which may have finally found the bottom, even with last Sunday’s series low. As ABC is nearing back order decision on its freshman series, the question is whether a 1.3 demo rating would be enough to warrant an order for the supernatural drama, whose chances of continuing had diminished over the last few weeks. (more…)