ESPN Near Deal For Rights To College Football Playoffs: SBJ

If ESPN did bid $500 million per season and win media rights to the entire new college football playoff system, that would bring the network’s total commitment to the sport to $7.3 billion over 12 years beginning in 2014, according to the Sports Business Journal. ESPN already has a $215 million deal to air the Rose, Orange and the newly minted Sugar bowls and would have the rights all to itself. The report stresses there are details still being worked out during ESPN’s exclusive negotiating window, which it secured via its $495 million BCS rights deal four years ago. The total output would put the value of the college football playoffs on par with the rights deal for college basketball’s playoff, March Madness. That deal between CBS and Turner pays an average of $771 million a year for 14 years. (more…)

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