UPDATE: Election Night Ratings: NBC Wins But Overall Viewership Down From 2008

2ND UPDATE: 3:16 PM: NBC won the ratings battle for Election Night 2012, but overall primetime viewership across all networks was down more than 4 million from 2008. Anchored by Brian Williams from “Democracy Plaza” in New York, NBC News’ 8-11 PM broadcast pulled in an average of 12.122 million viewers, 5.772 million viewers in the key adults 25-54 demographic. Fox News Channel was second overall with 11.5 million viewers and 4.45 million in the demo. ABC was third with 10.517 million total viewers and CNN was fourth with 9.25 million, followed by CBS with 7.923 million, Fox’s broadcast network with 4.934 million and MSNBC with 4.66 million. Nielsen says 66.8 million viewers watched live coverage over 13 networks from 8-11 last night, down from the record-breaking 71 million who watched Election Night 2008. ABC, CBS, FOX, NBC, PBS, Univision, Telemundo, CNBC, CNN, FOX News Channel, MSNBC, Current TV, and TV One broadcast the 2012 election. That compares with 14 networks in 2008.

Related: Obama Wins & Romney Concedes – Deadline Live Snarks TV News Coverage

1ST UPDATE, 11:22 AM: CNN took the ratings prize last night among cable news networks, just topping Fox News Channel’s coverage. However, when it came to the primetime hours of 8-11 PM ET, the latter hit an all-time viewership high with an audience of 11.5 million. Among its cable rivals CNN and MSNBC it was the only one up in viewership and the demo in primetime compared with 2008. (more…)

This article was printed from https://deadline.com/2012/11/election-night-ratings-nbc-projected-to-win-367409/