CBS’ ‘Elementary’ Lands Post-Super Bowl Slot

CBS has picked freshman drama Elementary to follow the network’s broadcast of the Super Bowl on February 3. The networks occasionally opt to launch new series behind the Super Bowl, like Fox did with American Dad (in tandem with The Simpsons) in 2005, and CBS premiered Undercover Boss the last time it had the Super Bowl in 2010. But for the most part, the rule of thumb has been to put a young show on an upswing behind the big game to help it get to the next level. Recent examples include CBS’ Criminal Minds, ABC’s Grey’s Anatomy, Fox’s Glee and NBC’s The Voice. (Overall, reality series have fared better than scripted following American TV’s highest-rated yearly telecast.) (more…)

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