The times — and rules — they are a-changin’ for this year’s Oscar race. Every year, the Academy of Motion Picture Arts and Sciences refines the rules in an effort to keep the campaigning fair and maintain the integrity of the industry’s highest honor. But this year will debut some of the most sweeping changes Oscar has seen in decades.
Academy members will be voting electronically for the first time, which will allow a tightened schedule for determining nominations and an earlier nominee announcement. In addition, both the song and documentary feature categories received their own tuneups. The aggressive moves are an effort to make the nominees matter even more.
The earlier schedule means the eagerly anticipated nomination announcement will happen two weeks earlier than usual, on Jan. 10. And the period in which nominating ballots will be available is smack dab in the heart of the holiday season, Dec. 17-Jan. 2.
Although the actual process of casting a ballot will be easier for members with laptops or iPads, the real challenge is the truncated time period that members will now have to see all the movies, particularly those released in December.
In fact, on the very day the Academy announced this seismic change, Universal moved the release date of its big Oscar hopeful, Les Miserables, from Dec. 14 to Christmas Day, seemingly giving voters less time to see the film. However, the consultant I spoke with didn’t seem concerned. (more…)