OSCARS: Early-Year Festivals Even More Important To Awards Campaigns

Awards season is turning into a year-’round affair when it comes to the festival circuit. Though film festivals haven’t always had a strong impact on the Oscar race, this year in particular demonstrates that awards positioning is starting much earlier—so early, in fact, that some of the jockeying for the 2013 Academy Awards started even before the red carpet unfurled for the 2012 ceremony.

While the fall-fest triumvirate of Venice, Telluride, and Toronto has long been considered the true start of the six-month season, campaigners have started using fests like January’s Sundance, May’s Cannes, and even June’s frothier Los Angeles Film Festival as places to spotlight a potential awards player. Though studios and distributors still closely concentrate their awards contenders in the fall timeframe, this year saw more early hints at which films have Oscar hopes. (more…)

This article was printed from https://deadline.com/2012/11/awards-season-oscars-campaigns-toronto-telluride-sundance-cannes-365075/