Redbox Will Promote UltraViolet In New Disc And Online Deal With Warner Bros

OAKBROOK TERRACE, Ill. (October 25, 2012) – Redbox, a wholly owned subsidiary of Coinstar, Inc. (Nasdaq: CSTR), and Warner Bros. Home Entertainment have signed a multi-year agreement to bring Warner Bros.’ Blu-ray Disc™ and DVD titles to Redbox® kiosks 28 days after their retail release dates.

In addition, Redbox announced plans to join the Digital Entertainment Content Ecosystem (DECE) and has agreed to promote UltraViolet through a program of mutually agreed-upon promotions and marketing tactics designed to help retail customers discover UltraViolet.

“For the past 10 years, Redbox has been committed to giving consumers affordable access to new-release entertainment,” said Galen Smith, senior vice president, Redbox. “This new agreement continues this commitment and represents an exciting new chapter in our relationship with Warner Bros., and an opportunity to explore our consumers’ interest in UltraViolet.” (more…)

This article was printed from https://deadline.com/2012/10/redbox-will-promote-ultraviolet-in-new-disc-deal-with-warner-bros-359867/