Variety Online Pay Wall = Lower Traffic

Like, duh. I’ve already reported that. Now MediaDailyNews analyzed Nielsen figures, and the Variety Online Group has seen page views drop more than 40%, and unique visitors fall 18% after implementing its online pay wall since December. During that month (when 9 days were free) page views for the Variety Online Group were 3.2 million, falling to 1.9 million this March. For unique visitors, 745,000 were counted in December, but 609,000 in March. To be fair, Variety bosses anticipated this traffic drop even though page views and unique visits are key to determining ad revenues. However, MediaDailyNews suggestedVariety may charge higher ad rates.

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