YouTube’s Red Bull Channel Reports 52M Views For Felix Baumgartner’s Space Jump; Discovery Coverage Sets Record

UPDATED: That astronomical number for Red Bull Channel is a milestone for the YouTube video platform, as well as a marketing bonanza for the energy drink company. The number of online views for the jump was roughly equal to the combined, full-week views for the 35 most popular Google-funded YouTube channels two weeks ago as measured by’s weekly tally. (Last week’s numbers were skewed by the burst of Red Bull visits October 9, when the jump was originally scheduled. It was aborted due to high winds.) It also topped the 7.6 million total viewers who tuned in for Discovery Channel‘s live coverage. The online channel from Red Bull Media House says that it has more than 750,000 subscribers, and added 180,000 over the last seven days. The company previously reported that the jump attracted 8M concurrent online viewers.

Meanwhile, Discovery’s live coverage was the highest-rated, non-primetime program in the network’s history, and also was the top non-sports non-prime cable program in adults 18-49 and other key demos Sunday. Coverage on Discovery’s Velocity network drew almost 1 million viewers, making it that network’s highest-rated telecast ever.

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