Amidst talk that this is the season when the impact of shifted viewing will reach critical mass, the Live+7 adults 18-49 ratings for Premiere Week came in, giving a substantial lift to a lot of scripted series. Topping the list are ABC’s Modern Family (7.8 L+7 rating in adults 18-49, up 42% from Live+ Same Day) and NBC’s Revolution (5.7, up 68%), which logged the biggest absolute gain, a 2.3 rating in 18-49. The dramatic increase for Revolution is especially significant as DVR gains skew heavily toward returning series, which people already have on their season passes. Revolution‘s bump was up from 44% for its series premiere as the futuristic drama’s second episode almost matched its big series debut (5.9) in Live+7. There were no changes in the standings for the Top 3 programs of Premiere Week from Live+Same Day to Live+7, as Sunday Night Football (9.0, no gain), Modern Family and The Big Bang Theory (6.9, up 38%) remained 1-2-3. But Grey’s Anatomy (5.9, up 34%) jumped a spot from No. 5 to No.4 and Revolution leapfrogged eight spots, from tied for 13th place in Live+SD to No.5 in Live+7. The two dramas pushed NBC’s The Voice down two slots as reality series tend to add fewer viewers in DVR viewing. (See charts below)
In terms of percentage gain, no program came near NBC’s Grimm, which almost doubled its Live+SD rating, up 81% to a 2.9 in 18-49 to finish as the No. 1 program on Friday night by a mile and tie such established series as CBS’ Hawaii Five-0, ABC’s Dancing With The Stars and NBC’s Law & Order: SVU.
The Live+7 ratings report delivered encouraging news for two freshman dramas that opened below expectations, ABC’s Last Resort and 666 Park Ave., which logged a respectable 3.2 18-49 rating each after a Live+7 gain of 45% and 52%, respectively. 666 Park Ave. posted the second largest percentage gain among all freshman series behind Revolution, while Last Resort was tied for third with CBS’ Elementary. The Sherlock Holmes drama sealed its Back 9 order with a 45% Live+7 lift to a 4.5 rating in 18-49 to rank second in 18-49 among all new series behind only Revolution. ABC’s comedy The Neighbors (3.8), which premiered behind Modern Family, was next, followed by CBS’ Vegas and NBC’s Go On (tied at 3.4). At the bottom of the list are Fox’s hanging-by-the-thread Mob Doctor (1.7, 31% gain) and CBS’ cancelled Made In Jersey (1.3). (more…)