Wall Street Grows Anxious About Dreary Initial Fall Season TV Ratings

Season-to-date prime time ratings are down 11% vs last year for the Big Four networks in live-plus-same-day results for their target audience of 18-to-49 year olds. And investors want to know: Is this a blip, or a symptom of a deeper problem — possibly viewer defection to online videos? Two reports out this morning acknowledge the problem but urge investors to wait for more information before panicking about the prospects for the Big Media companies that own the major networks. While it may be cold comfort for moguls, the main problem seems to be something they can address: lousy programs. “Most of the freshman shows have been a disappointment,” says Barclays Equity Research’s Anthony DiClemente. “Without top quality new programs to augment the success of past hits, we believe aggregate network ratings have suffered.” (more…)

This article was printed from https://deadline.com/2012/10/wall-street-concern-prime-time-tv-ratings-351595/