'Dragon' #1: J-Lo & Joel Silver Pics Bomb

SUNDAY AM UPDATE: It was a very lackluster weekend for North American grosses and probably will be until the summer movies get going. Tops again, but with the lowest #1 gross so far this year, was the charming but slow-starting How To Train Your Dragon 3D from DreamWorks Animation distributed by Paramount. And it’s the 5th weekend in release… How embarrassing for The Back-Up Plan with its horrible concept. It debuted No. 1 Friday but fell to No. 2 Saturday. J-Lo’s pic is the 2nd straight loser from newcomer CBS Films which kept delaying the release for obvious reasons: because everyone knew Jennifer Lopez can’t open a movie anymore, except Les Moonves. (Sheesh, J-Lo can’t even keep a record label…) Before this, J-Lo’s most recent rom com, May 2005’s Monster-In-Law, opened with $23.1M. Yet a CBS exec emails me that The Back-Up Plan‘s $12.2M result is “very respectable” and “quite good”. Huh?… And the Warner Bros-distributed The Losers, from Joel Silver’s unsavory Dark Castle, was marketed like a low-rent A-Team — and still it disappointed like most of his pics from that brand. (Please, Joel, put it out of its misery already.) The actioner was only #4 Friday and may have fallen to #5 Saturday behind several holdovers… And Kick-Ass experienced a steep drop after Lionsgate unethically inflated its opening numbers by including last Thursday midnight’s take in order to grab the No. 1 title last weekend. No self-respecting studio does that anymore. But Lionsgate is feeling the heat from Carl Icahn and needed the PR boost…

Here’s the Top 10:

1. How To Train Your Dragon (DWA/Par) Week 5 [3,665 Theaters]
Friday $3.6M, Saturday $6.6M, Weekend $15M, Cume $178.4M

2. The Back-Up Plan (CBS Films/Sony) NEW [3,280 Theaters]
Friday $4.2M, Saturday $5.2M, Weekend $12.2M

3. Date Night (Fox) Week 3 [3,294 Theaters]
Friday $3.275M, Saturday $4.8M, Weekend $10.6M, Cume $63.4M

4. The Losers (Warner Bros) NEW [2,936 Theaters]
Friday $3.245M, Saturday $3.8M, Weekend $9.6M

5. Kick-Ass (Lionsgate) Week 2 [3,065 Theaters]
Friday $2.9M, Saturday $4M, Weekend $9.5M (-52%), Cume $34.8M

6. Clash Of The Titans (Warner Bros) Week 4 [3,271 Theaters]
Friday $2.3M, Saturday $4M, Weekend $9M, Cume $145.6M

7. Death At A Funeral (Screen Gems/Sony) Week 2 [2,459 Theaters]
Friday $2.3M (-58%), Saturday $3.5M, Weekend $8M, Cume $28.4M

8. Oceans (Disney) NEW [1,206 Theaters]
Friday $2M, Saturday $2M, Weekend $6M, Cume $8.4M

9. The Last Song (Disney) Week 4 [2,794 Theaters]
Friday $1.1M, Weekend $3.7M, Cume $55.4M

10. Alice In Wonderland 3D (Disney) Week 8 [1,385 Theaters]
Friday $590K, Weekend $2.2M, Cume $327.5M

This article was printed from https://deadline.com/2010/04/jennifer-lopez-joel-silver-pics-both-bomb-35112/