'Avatar' Blu-Ray Sets 1st-Day Sales Record

avatar2 narrowBut why in the world would anybody want to see Avatar in only 2D? Or want to own the laserdisc of its tech generation? In a stripped-down, zero-extras version? Still, 20th Century Fox tells me that Avatar has “blown away” the first day Blu-ray record held by Warner Bros’ The Dark Knight which sold 600K units in North America and the UK. Whereas Fox sold 1.5 million units in the U.S. and Canada. (And yet the yutzes in 20th Century Fox Home Entertainment didn’t bother to send out a press release.) A so-called special edition comes out later in 2010, and the 3D edition in 2011.

This article was printed from https://deadline.com/2010/04/avatar-blu-ray-sets-1st-day-sales-record-34872/