It may be the DVR effect, impact of cable or the Internet, but it is kind of depressing seeing a whopping seven programs on the Big 4 broadcast networks post a 1 rating among adults 18-49 on Night 10 of the new season when viewer excitement is supposed to be still high.
Fox’s all-comedy Tuesday block continues to struggle. The addition of Raising Hope as 8 PM anchor didn’t help as the comedy opened its third season with a 1.7/5 among adults 18-49. That was down 45% from the series’ second season premiere behind New Girl last fall. It was also down 19% from Raising Hope‘s debut in the Tuesday 8 PM slot last spring when Fox tried out a two-hour comedy block. New Fox comedies, Ben And Kate (1.6/5) and The Mindy Project (1.9/5) both crumbled in Week 2, down 24% and 21%, respectively, from their modest premieres. The big dropoff for critical darling The Mindy Project is especially concerning as the show followed New Girl. In one of the brighter spots on last night’s ratings report, New Girl (2.8/7) matched its season premiere rating from last week, avoiding the proverbial “second-week slump.” Ben And Kate‘s dropoff mirrored that of its lead-in (down 25% from last week when Fox aired a new New Girl at 8 PM.) (more…)