UPDATE, 12:40 PM: NAB chief Gordon Smith warns that the FCC may be disappointed by the number of TV stations that will volunteer to give up their spectrum. “If there’s a stampede coming, we don’t hear any hooves,” he says. And the FCC probably won’t be interested in the rural stations that are most likely to be interested in a payout from an auction. The need for spectrum for wireless broadband “is an urban concern, not a rural concern. Oregon, where I’m from, will never run out of spectrum.” The NAB will cooperate with the FCC as it enters what Smith says is “uncharted territory.” But the trade group will try to ensure that stations aren’t coerced to participate in the auction. “That remains the focus of our concern.” Since the FCC action follows congressional legislation, the process likely will proceed no mater who wins the presidential election in November.
PREVIOUS, 11:30 AM: The plan has been a long time coming, and FCC Chairman Julius Genachowski says it’s “a big deal” — although it could result in a bruising fight with broadcasters. The commission today unanimously endorsed a notice of proposed rulemaking that would enable broadcasters to voluntarily give up some of the airwave spectrum that they currently use, and share in the (more…)